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18 September, 2019

The Body Shop launches test refill station

Stephanie Fay
In a bid to return to its activist roots, The Body Shop has revamped its existing store on Oxford Street to increase its eco-focused offerings. Now, you’ll find a place to refill your water bottles, a packaging recycling point, an activist corner, and a refill station.

Body Shop Refill Station

The refill station has garnered particular attention, which is a trial for the time being and only for shower gels including scents like refreshing British Rose and creamy Almond Milk and Honey. However, the concept harkens back to the late 1990s when The Body Shop once implemented the same concept. Back then, the idea of a refill station caused confusion amongst customers and was eventually phased out. Years later, the timing is right as consumers are looking for ways to reduce their single-use plastic usage and overall waste.

This isn’t the first store in the UK to turn its mind to our eco-crises. Waitrose also recently piloted a refillable concept.

If all goes well, The Body Shop’s new concept store will not only expand its refill offerings beyond shower gel, but will start emerging across North America, Asia, and Europe.

There is no question that plastic bottles for bathroom items like shampoo, conditioner, body wash cause massive amounts of waste every year and countless pieces of single-use plastic to end up in our landfills and oceans.

If you’re looking to make the switch to a plastic-free bottle bathroom, another great option is using bars for your soap, conditioner, and shampoo. We’ve got some great ones in stock that have received rave reviews and made a difference in the amount of plastic our customers throw away.